Primary contact
Adil Akbar
Senior Business Development Manager - Kuala Lumpur
Adil Akbar brings more than 12 years of professional experience working across a diverse range of companies. These include global multinationals, SMEs and micro companies across the food and beverage, education, financial services, airline, oil and gas, infrastructure and telecommunication sectors.
Contact
Overview
The South East Asia region covers the key markets of Singapore, Malaysia, Thailand, Indonesia and Vietnam. South Australia has a sister-state relationship with West Java in Indonesia which links the two regions for growth in trade and investment.
A new trade and investment office will be established in Singapore in May 2021, that will provide South Australian companies with key, in-market access across this major distribution hub.
In January 2021, the bilateral relationship between Australia and Malaysia was elevated to a Comprehensive Strategic Partnership (CSP). This builds upon the Malaysia-Australia Free Trade Agreement (MAFTA), which came into force in January 2013.
Direct flights between South Australia and Kuala Lumpur make the region easily accessible and both regions have a long history of engagement in education, with a number of partnerships between the state’s universities and Malaysian institutes.
Sector opportunities
The South East Asia region presents huge prospects for South Australian exporters within the food, wine and agribusiness sector with the demand for food products increasing as consumers changing their eating habits as they favour eating out instead of at home.
The ageing population in South East Asia is likely to create opportunities in the market for aged care facilities, services and expertise by the general public and private sector. South Australia’s innovative solutions for ageing and healthcare can support wellbeing and quality of life.
South Australian defence companies and associated supply chain have an opportunity to enter the region to advance its defence technology.