China

South Australia is well represented in China, our largest two-way trading partner, by our trade and investment office in Shanghai, which opened in 2018, led by Ms Xiao-Ya Wei, Country Director China. 

An office in Jinan and representation in Guangzhou, provides the facilitation business introductions, generating leads and business matching to help companies expand into the South Australian or Chinese markets.

Primary contacts

Xiao-Ya Wei

Xiao-Ya Wei

Country Director China - Shanghai and Jinan

Xiaoya has led the greater China team since November 2018. Prior to being South Australia’s Regional Director for the region, Xiaoya spent over 10 years in the Australian wool industry. As the chief representative of the Australian wool industry in China, she contributed to growth of the sector in its largest export market.

Contact

+86 138 0197 2961 xiaoya.wei@austrade.gov.au

Suite 2101, CITIC Square, 1168 Nanjing Road West, Shanghai, 200041 PRC. Room 1305, Floor 13, Dazhong Media Plaza, 2 Luo yuan Street, Jinan, Shandong, 250014 PRC.

Javen Li

Javen Li

Business Development Manager - Shanghai

Javen commenced in July 2019 and is our Senior Business Development Manager based in our Shanghai office. Prior to his current role, Javen worked for Austrade Nanjing as Chief Commercial Representative and Austrade Guangzhou as Education Manager, leading the efforts in designing and implementing regional strategic planning and sector-specific initiatives to facilitate Australian goods and services exports to East and South China.

Contact

+86 (21) 6103 5620 javen.li@austrade.gov.au

Suite 2101, CITIC Square, 1168 Nanjing Road West, Shanghai, 200041 PRC.

Joie Liang

Business Development Manager - Guangzhou

For more than 15 years, Joie has worked with Australian organisations to support them within the China market and has extensive experience with government and the private sector, across key industry areas. Joie has previously worked for Austrade Shenzhen and within the private sector, to secure trade and investment opportunities for Australia.

Contact

+86 136 0253 9976 joie.liang@austrade.gov.au

F12 Development Center, 3 Linjiang Dadao, Zhujiang New City, Guangzhou, 510623 China

Overview


South Australia’s strong relationship with China is evident, with three trade and investment offices located in-market; Shanghai, Jinan and Guangzhou supporting South Australian exporters, Chinese buyers and investors.

Chinese buyers looking to the Australian market for products and services, can access support and advice from the trade and investment offices, with direct links into South Australia’s key sectors of growth.

For investors, South Australia has a variety of investment-ready opportunities available across sectors, including energy and mining, agriculture and tourism.

Expert support, advice and guidance is available to assist in establishing importer and distributor connections, customs and logistics, investment advice and showcasing investment opportunities and facilitation of existing business relationships, particularly during worldwide travel restrictions due to COVID-19. 

Sector opportunities


South Australian exporters within the health and medical industries sector, can access opportunities for integrated health care and aged care systems due to China’s rapidly ageing population. Opportunities also exist within aged care services; research and development into the prevention and treatment of chronic diseases and workforce skills development and training.

As the world’s second largest buyer of imported food and beverages after the United States, South Australia’s reputation for premium quality food and beverages, provides opportunities to export seafood, fresh fruit such as citrus, table grapes and cherries, processed food, premium wine and craft beer.