New spotlight on South Australian food and drink
A campaign which places South Australian food and beverage firmly in the spotlight has been rolled out in the lead-up to yet another big weekend of events – as Tasting Australia comes to town.
EatDrink Local SA has now launched its new website and updated branding, helping to connect consumers with venues while encouraging locals and visitors to buy and support local produce.
The campaign will piggy-back off momentum from international and national attention garnered through Gather Round and LIV Golf and comes ahead of the Tasting Australia launch this week.
Run by Food South Australia with support from Brand SA, the new and expanded EatDrink Local SA platform makes it easier for patrons to discover some of the State’s best venues, food and drink – and help businesses showcase their world-class products.
Nearly 200 venues across metropolitan and regional SA – including restaurants, cafes and pubs, retail and food tourism experiences – have signed up to the free program, with participants able to connect to a growing database of more than 25,000 customers.
Participating venues are required to name or feature South Australian produce, food and beverages on their menu. A core local ingredient will be used in at least one main dish, entree or platter, naming the local producer or regional origin.
An online registry of SA food and beverage suppliers will also be made available to source local stock.
To further promote the program, a social media campaign will be launched using high-profile chefs to raise the profile of local businesses, encourage them to sign up and attract more customers.
South Australia’s food and beverage sector accounts for almost a quarter of total manufacturing industry employment and exports of finished SA foods totalled $1.9 billion in 2020-21 – about 13 per cent of the State’s total export value.
The re-established Brand SA is supporting Food South Australia, the sector’s peak body in SA, with the revitalised program forming part of $200,000 in funding for 2022-23, in a joint industry and Government partnership managed through the Department for Trade and Investment to fast-track industry growth.
To learn how to get involved in EatDrink Local SA visit www.eatdrinklocalsa.com.au
EatDrink Local SA has now launched its new website and updated branding, helping to connect consumers with venues while encouraging locals and visitors to buy and support local produce.
The campaign will piggy-back off momentum from international and national attention garnered through Gather Round and LIV Golf and comes ahead of the Tasting Australia launch this week.
Run by Food South Australia with support from Brand SA, the new and expanded EatDrink Local SA platform makes it easier for patrons to discover some of the State’s best venues, food and drink – and help businesses showcase their world-class products.
Nearly 200 venues across metropolitan and regional SA – including restaurants, cafes and pubs, retail and food tourism experiences – have signed up to the free program, with participants able to connect to a growing database of more than 25,000 customers.
Participating venues are required to name or feature South Australian produce, food and beverages on their menu. A core local ingredient will be used in at least one main dish, entree or platter, naming the local producer or regional origin.
An online registry of SA food and beverage suppliers will also be made available to source local stock.
To further promote the program, a social media campaign will be launched using high-profile chefs to raise the profile of local businesses, encourage them to sign up and attract more customers.
South Australia’s food and beverage sector accounts for almost a quarter of total manufacturing industry employment and exports of finished SA foods totalled $1.9 billion in 2020-21 – about 13 per cent of the State’s total export value.
The re-established Brand SA is supporting Food South Australia, the sector’s peak body in SA, with the revitalised program forming part of $200,000 in funding for 2022-23, in a joint industry and Government partnership managed through the Department for Trade and Investment to fast-track industry growth.
To learn how to get involved in EatDrink Local SA visit www.eatdrinklocalsa.com.au