European ties bolstered through new trade and investment manager in Germany

16 Oct 2023
South Australia’s lucrative renewable hydrogen and defence industries will be championed across Europe, following the appointment of a new trade and investment manager in Germany. 
Experienced, in-market trade and investment manager Pallavi Mishra will lead the State’s newest trade office. 
Having a presence in Germany will help South Australia establish stronger ties across continental Europe and take advantage of changing trade and investment opportunities when the Australia-European Union Free Trade Agreement is finalised. 
Ms Mishra recently worked on the Federation of Indian Chambers of Commerce and Industry (FICCI) in Berlin providing market insights on emerging investment opportunities in both Europe and India, the latter a market of renewed focus for the State Government in the wake of the Australia-India Economic Cooperation and Trade Agreement. 
“I’m incredibly excited to be joining the Government of South Australia,” said Ms Mishra. 
“Having lived and worked in Germany for close to five years, I believe I am well-positioned to help South Australian cement itself as an important partner to Germany and Europe.

 “There are plenty of opportunities for the state to succeed in the German market and I look forward to delivering for the Department and South Australia.”
As Europe’s biggest player in renewable hydrogen, Germany provides opportunities for investment related to South Australia’s Hydrogen Jobs Plan and is a major importer of manufacturing inputs, central to key supply chains. 
Germany is South Australia’s 27th largest export market, with two-way trade presently worth more than $680 million. The country is the tenth largest source of foreign investment into South Australia with almost $1.2 billion invested since 2003. The German office is in addition to other South Australian trade and investment offices in the United States, China, India, Japan, South Korea, Singapore, Malaysia and United Arab Emirates while enhancing the operations of the Office of the Agent-General based in London. 
Ms Mishra’s appointment comes as the State conducts a global search for the lead of South Australia’s new Washington DC trade and investment office.