South Australian wines pop up in Canada liquor stores
A partnership with 14 South Australian wine brands has kicked off a month-long retail and tasting campaign in Canada at one of the largest retailers and wholesalers of alcoholic beverages in the world.
In a series of ‘pop-up shop’ activations in Liquor Control Board of Ontario (LCBO) across Ontario in Canada, 15 in-store tastings, over four weeks, will be held to drive sales, tastings and awareness of South Australia’s premium wine.
In a series of ‘pop-up shop’ activations in Liquor Control Board of Ontario (LCBO) across Ontario in Canada, 15 in-store tastings, over four weeks, will be held to drive sales, tastings and awareness of South Australia’s premium wine.
The partnership, supported by the Department of State Development, will feature the following South Australian brands:
- Chalk Hill
- Bec Hardy Wines
- Dandelion Vineyards
- Monterra
- Mitolo
- Penfolds
- Two Hands
- Thorn Clarke
- Taylors
- Zonte's Footstep
- Angove
- Kilikanoon
- Yalumba
- Small Gully
Ontario is Canada’s most populous province and a key market for South Australian wine producers looking to grow their presence in North America.
LCBO is a government-run enterprise responsible for the wholesale and retail sale of wine, beer, cider and spirits in the province.
With more than 680 retail stores and importing over 32,000 products from over 79 countries, LCBO is one of the largest retailers and wholesalers of beverage alcohol in the world.
Canada is South Australia’s fifth-largest destination market for wine exports, valued at $105.2 million in the year to January 2025 according to ABS data.
In the same period, South Australia’s overall merchandise exports to Canada have grown by 67.3 per cent to $710.6 million.
Learn about the Wine Export Diversification Program.
Learn about the Wine Export Diversification Program.