Thirteen South Australian Wine Ambassador Club (SAWAC) members from Japan and South Korea toured some of the state’s most famous wine regions last week in another display of support for the wine sector.
The SAWAC tour of South Australia provided wine producers from the McLaren Vale, Barossa, and Adelaide Hills wine regions the opportunity to present their finest vintages to international wine importers. Following a 'speed tasting' session with producers from Clare Valley, Langhorne Creek, Riverland, Cape Jaffa, Coonawarra, and Padthaway, Minister Nick Champion addressed SAWAC members at a farewell reception at the National Wine Centre of Australia.
Together, the 27 members of SAWAC are increasing the visibility of South Australian wine in strategic international markets, through events, masterclasses, and retail campaigns.
As part of the government's Wine Export Recovery and Expansion Program, SAWAC was established to facilitate the expansion of wine exports to key Asia-Pacific markets.
The tour aimed to educate international wine importers on the regional and stylistic diversity of South Australian wines and delivered tailored business matching opportunities for our winemakers.
South Australia's wine exports totalled $1.34 billion in the year to March 2023, accounting for 65 per cent of the total value of Australian wine exports, according to the Australian Bureau of Statistics.
In the year ending March 2023, wine exports to Japan ($23.6 million) and South Korea ($30.4 million) combined were valued at $54 million and represented four per cent of South Australia’s total wine export value.
For more information about the Wine Export Recovery and Expansion Program visit https://export.sa.gov.au/wine