Tokyo wine importers set sights on South Australia

12 Oct 2022
Premium South Australian wine will be on the minds and lips of key Asia-Pacific markets, following the launch of the Japan chapter of the South Australian Wine Ambassadors Club (SAWAC).
As part of a trade mission to the two countries, South Australian Trade and Investment Minister Nick Champion is meeting with key importers and retailers in both Japan and South Korea to generate awareness about South Australia’s premium wine brands.
The Minister has also met with Japanese importers in Tokyo to launch the Japan chapter of the SAWAC. He will also join them in a Masterclass Seminar tasting a selection of South Australia’s leading classic and curio wines.
The SAWAC was established by the State Government in July, as part of a four-year Wine Export Recovery and Expansion Program to drive export growth and market diversification by creating an international network of advocates.
The Club has welcomed 25 inaugural Ambassadors across priority markets and 16 Honorary Members from Japan, South Korea and Hong Kong.
The Honorary Members include Japan-based Vintage Cellars and Farmstone; Hong Kong-based Jebsen Beverage Company, Kedington Wines, Northeast Wines and Spirits, Summergate Fine Wine and Spirits, Watsons, Ponti Wine Cellars, and Links Concept Wine Merchants. Along with South Korea-based U Wine, Keumany, Ayoung, Lotte Chilsung, Shinsegae L&B, Nara Cellar, and Plateau Wine Trading.
Led by Patrons and renowned wine authorities, James Halliday AM and Tony Love, SAWAC membership consists of 43 wine importers, committed to promoting an estimated 90 new-to-market wines over the next two years.
The importers are tasked with driving sales and raising the global profile of South Australian wine in six key markets: South Korea, Japan, Hong Kong, Singapore, India and New Zealand.
Japan is currently the twelfth largest destination market for South Australian wine. In the year to July 2022, exports of South Australian wines to Japan were valued at $25.4 million – up 35 per cent on the previous 12-month period, along with an increase in the average value, driven by premium labels.