The first shipment from two South Australian wineries to India have arrived, a key milestone for the State as the sector works to grow its trade footprint in the country.
This is the first time McLaren Vale-based Wirra Wirra and Langhorne Creek’s Metala have entered the India wine market – paving the way for more local brands hoping to export to the country.
The wineries were supported by South Australian Government initiatives designed to help introduce new local wines to India.
Fittingly, the arrival of the shipments accompanies annual India wine trading event, Mumbai ProWine 2023.
The State Government has supported ten South Australian wineries to be represented at the event, a program Wirra Wirra and Metala participated in last year – which led to contracts with Indian suppliers.
Trade and Investment Minister Nick Champion opened the South Australian exhibit at ProWine Mumbai.
The event will include a masterclass where South Australian wines will take centre-stage in a tasting and educational presentation led by respected Indian sommelier and wine educator Nikhil Agarwal.
To support efforts to boost wine exports to India, Minister Champion has also this week launched the Indian Chapter of the South Australian Wine Ambassadors Club - appointing Pritish Matai, from Aspri Spirits, and Rajesh Israni, from Angel’s Share, as ambassadors.
The Club – an international network of advocates who share a passion for South Australian wine – will help raise the profile of the State’s wines internationally.
This follows a significant reduction in India’s tariffs on some Australian wine under the Australia-India Economic Cooperation and Trade Agreement (AI-ECTA), which took effect late last year.
It is hoped heavily reduced tariffs will support the growth of the State’s wine exports to India, which totalled $9.5 million for year ending September 2023.
ProWine Mumbai 2023 is hosting South Australian brands: Lambert Estate, O’Leary Walker Wines, Kingston Estate Wines, 1837 Barossa, Mitolo Wines, Lindsay Estate Wines, Haselgrove Wines and Eight at the Gate Wines – along with Wirra Wirra Vineyards and Metala Wines.
Diversifying export markets is an important step for the industry, which has been hit hard by changed trade conditions with China, pressure on global shipping prices and the impact of COVID-19.