South Australia showcases at China International Import Expo

08 Nov 2023
Almost 30 of South Australia’s exporters will showcase some of the state’s finest produce at China’s largest international trade event, the China International Import Expo (CIIE), including 21 companies as part of the Team Australia Pavilion.

CIIE is being held in Shanghai this week (5 to 10 November) for the sixth time, with South Australian companies, mainly from the food and wine sectors, amongst 2,800 exhibitors to have the opportunity to display their products to over 350,000 registered expo attendees.

Co-hosted by the Chinese Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government, CIIE is one of China’s largest multi-sector trade shows.

South Australian companies are being supported to attend and exhibit at CIIE by the Department for Trade and Investment and will be assisted on the ground by South Australia’s Trade and Investment office in Shanghai.

The office provides valuable on-the-ground assistance and support to South Australian companies looking to do business in China and has supported companies at CIIE since 2019.

China continues to be South Australia’s top export destination for merchandise exports, up 48 per cent for the year ending August 2023 to $2.9 billion.

CIIE will be the first major event in China to have a significant in-person South Australian attendance in the last three years.

At the CIIE Australian Pavilion South Australia booth, high quality agriculture products, prepacked food, seafood, wine, spirits, meat and dairy products will be on display. 

“We have been participating in CIIE since their first expo to promote Pt Lincoln’s Southern bluefin tuna and we have been collaborating with Chinese partners ever since,” said Tony Fan, Manager (China), Stehr Group.

“CIIE specialises in product import to China at the national level. By participating in the Australia Pavilion, we get to amplify our Southern bluefin tuna’s pristine quality. 

“Actively participating in CIIE programs and activities we can connect with various levels of stakeholders and get the opportunity to develop quality clientele.”

South Australia is internationally recognised as a reliable, safe and sustainable producer and exporter of premium, value-added food and beverages, grown in a clean environment, using world-leading innovative technology and practices.

CIIE is the world’s first dedicated import exhibition, providing opportunities for companies from around the world to introduce themselves to the Chinese market and explore opportunities for local cooperation.

The South Australian companies have been supported by the Department for Trade and Investment with their company registration, administration for the event, visa applications, business matching, product shipping procedures and liaison between in-market partners.

For further information on the support offered to South Australian exporters, visit