Singapore market a perfect match for SA wines

14 Mar 2023
A rising star in the South Australian wine industry has been catapulted into a key Asian market after striking a new deal through a Government initiative to grow the state’s wine exports.
McLaren Vale-based Bec Hardy Wines has secured its first order with major Singapore retailer Little Farms.
The deal comes weeks after the launch of the South Australian Government’s South Australian Wine Ambassadors Club (SAWAC) chapter in Singapore, established to fuel export growth and create new markets.
The deal has led to some of South Australia’s premium wine regions being introduced to the Singaporean market, including an Adelaide Pinot Gris and Sauvignon Blanc, a Limestone Coast Cabernet Sauvignon and a McLaren Vale Shiraz, with plans to expand the selection after the initial rollout.
Trade and Investment Minister Nick Champion has met with Little Farms and Bec Hardy Wines to gain insights into the partnership and explore opportunities for other South Australian companies to tap into the success of SAWAC.
The visit – part of the Minister’s trade mission to Singapore – coincides with Little Farms showcasing SA wines through a series of in-store tastings and wine pairing dinners this month, including cellar door restaurant ‘The Kitchen at Bec Hardy’ featuring at Little Farms’ stores.
This partnership will pave the way for more local producers to connect with Singapore consumers.
Bec Hardy Wines was introduced to Little Farms – a high-quality specialty grocer – after the Department for Trade and Investment organised a meeting between the pair through its Singapore office.
A virtual wine tasting was then arranged to help secure the deal, with sample products shipped to Little Farms directly.
Singapore is the fifth-largest destination market for SA wine exports. In the year to January 2023, exports to Singapore were valued at $108.1 million and represented eight per cent of all SA wine exports.
South Australian businesses can learn more about the growing ways the Department for Trade and Investment can support them at
Little Farms is one of 43 SAWAC importers selected to drive sales in six key markets: Singapore, Hong Kong, Japan, South Korea, India and New Zealand.