SA Government announces new office for Vietnam

The South Australian Government has announced a new trade and investment office to be located in Ho Chi Minh City in Vietnam, to build trade, investment and industry partnerships in the rapidly growing region of Southeast Asia, which is expected to be the world’s fourth largest economy by 2040.

The new office will be established later in 2026 in the economic hub of Ho Chi Minh City to provide opportunities for the South Australian Government to partner with the region, creating opportunities for the state’s companies to partner in sectors such as food and beverage, agribusiness, renewable energy, education and tourism.

Currently the fastest growing market in the region, the Vietnam location will bolster the South Australian Government’s presence in Southeast Asia and is in addition to existing offices in Singapore and Malaysia.

Identified as a priority growth market for the state in the South Australia Trade and Investment Strategy to 2030, South Australian exports to Southeast Asia have increased by $319 million year-on-year to March 2026, with merchandise exports to Vietnam valued at $554.4 million.

The office will work in partnership with South Australian businesses and industry to meet increased demand for premium food, wine and consumer products, as well as education and tourism services and will aim to increase awareness in the market of South Australia as a preferred destination of choice for foreign investment.

“South Australia is already home to a large and vibrant Vietnamese community that makes an enormous contribution to our state, including through many successful local businesses and entrepreneurs,” said Special Envoy to Singapore and Southeast Asia for Trade and Investment, Martin Haese.

“Strengthening our presence and relationships in Vietnam is a logical and strategic next step as we continue to expand South Australia’s international engagement and create new economic opportunities.

“There are deep cultural and community connections between South Australia and Vietnam, and this will help build even stronger partnerships across trade and investment as well as education and tourism.”