South Australian wine producers will take their place next to premium European products and gain access to international market opportunities at a trade event in London.
Hosted by Trade and Investment Minister Nick Champion the event will focus on creating pathways for the State’s top wines to be sold at a premium price point in the UK.
Companies attending include wine giants TWE Global and Accolade along with globally recognised wine merchants Fells, Corney & Barrow, Enotria & Coe, and Seckford Agencies.
They will join some of the UK’s most respected sommeliers to taste and learn more about prized South Australian wines such as Penfolds Bin 51 Eden Valley Riesling, Penfolds Bin 138 Shiraz Grenache Mataro, and Bird in Hand Sparkling.
At the event – which will also act as a round table – major UK industry stakeholders, businesses and potential stockists will provide feedback on their perception and the performance of South Australian wine, to identify areas that can be strengthened.
Benefits of the Australia-United Kingdom Free Trade Agreement – set to come into effect later this month – will also be discussed, focusing on reduced tariffs and ways to facilitate even greater trade ties.
The event follows the Department for Trade and Investment taking 12 local wineries to the London Wine Fair last year.
Local wineries were also on display at elite international wine event ProWein Düsseldorf 2023, when 60 wine producers from South Australia were represented. It was largest ever delegation from our State – and 14 of those were supported to attend through the Government’s Wine Export and Recovery Program.
The State’s wine is also being exposed to the international market back home in the regional South Australia this week, as wine importers from Singapore, Hong Kong, and New Zealand are taken on a four-day tour of wine country, through the Government’s South Australian Wine Ambassadors Club.
The UK is South Australia’s most valuable destination for wine exports, totalling $239.9 million to the year ending March 2023 with wine representing around two-thirds of the State’s overall exports to the UK.
SA wine exports were valued at $1.3 billion (up 3 per cent) over this period, making up 65 per cent of Australian wine exports.