German market says ‘ja’ to SA wines

20 Mar 2023
The South Australian Government is supporting one of South Australia’s largest ever wine delegations at an elite international trade fair in Germany.
80 of the State’s wine brands are represented at ProWein Düsseldorf 2023, with 14 of those attending through the Government’s Wine Export and Recovery Expansion Program.
The Program is designed to help expansion into new markets and boost global sales of premium South Australian wines.
More than 60,000 wine trade representatives are expected to visit ProWein and will be encouraged to try world-class wines from South Australia.
The fair is celebrated as the only international trade fair that covers the complete world market and features 6000 exhibitors from 61 countries.
The Adelaide Plains, McLaren Vale, Wrattonbully, Coonawarra, Riverland, Barossa Valley, Eden Valley and Langhorne Creek regions will be represented at the fair.
Among the participating wineries are: Pure Vision Wines, Eden Hall, Ricca Terra, Gemtree, Eight at the Gate, Lou Miranda Estate, Maxwell Wines, DOWIE DOOLE, Ministry of Clouds, Auld Family Wines, Rymill Coonawarra, Bremerton Vintners, 919 Wines, and Hewitson.
South Australian wineries being represented are at the forefront of sustainable winemaking in water and energy management, carbon footprint reduction and environmental conservation.
 Excitingly, one of the SA producers, Pure Vision Wines, will be showcasing not only sustainable winemaking but also a zero-alcohol sparkling Chardonnay.
In recent years, the demand for low and non-alcoholic drinks has increased – a movement trending across the globe.
Driven by increasing consumer demand, non-alcoholic wine is expected to surge at a CAGR (compound annual growth rate) of 10 per cent from 2023 to 2033.
Currently the global wine market for non-alcoholic wine is valued at US$2 billion and is estimated to reach a market share of US$5.2 billion by 2033. Germany is the world’s largest and most mature no/low-alcohol market.
The South Australian Government is supporting five Riverland wineries to attend ProWein through a $25,000 grant and Riverland Wine funding, as part of flood recovery efforts and to promote the region’s reputation as a producer of world-class wines.
ProWein follows South Australian wineries participating at another major international trade event, FOODEX, held in Tokyo earlier this month, in addition to Minister for Trade and Investment Nick Champion meeting leading Japanese importers during his trade mission to Japan last week.
In year ending January 2023, South Australian wine exports to Germany were valued at $17.7 million and represented 86 per cent of the total value of Australian wine exports to the country. Germany is the 14th largest export market for South Australian wine.