Department of State Development
  • eCommerce Accelerator Program (eCAP)

The South Australian Government is supporting exporting companies to engage in eCommerce


The eCommerce Accelerator Program (eCAP) is a financial assistance program to support South Australian small to medium-sized exporters who want to sell their products or services digitally and globally. The program supports businesses to grow their export revenue and create new jobs by selling products and services online. 

Grants for up to $10,000 (exc. GST) are available to support eligible exporters to fund expenditure incurred in building new capability to access international markets through eCommerce platforms. 

eCommerce refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.  

eCommerce may include some or all of the following:  

  • Online shopping for retail sales direct to consumers via websites and mobile apps 
  • Providing or participating in online marketplaces, which process third-party business-to-consumer (B2C) or consumer-to-consumer (C2C) or peer-to-peer (P2P) sales 
  • Business-to-business (B2B) buying and selling 
  • Gathering and using demographic data through web contacts and social media 
  • Business-to-business (B2B) electronic data interchange 
  • Launching new products and services online. 

The abrupt cessation of travel and face-to-face contact in response to the COVID-19 pandemic has highlighted the exposure of many companies to traditional sales and distribution channels.

Existing channels through bricks and mortar stores, both domestically and internationally, have been disrupted and are likely to remain in decline as consumers have rapidly embraced online shopping. \

South Australian companies are particularly exposed as many have been dependent on accessing local markets through bricks and mortar stores locally nationally and internationally.   

At the same time companies are facing greater competition as their local customers increasingly purchase products from interstate and overseas through online channels.   

In 2017-18 2,557 local companies exported, with 59% of those being small businesses. Manufacturing and food, wine and agribusiness make up almost 60% of exporting companies, with products suitable for eCommerce channels.   

An estimated total of 8,600 businesses have the potential to export, including 1,481 wholesalers. The South Australian Government is creating an environment to  encourage and assist these businesses to embrace eCommerce.    

It is now imperative that South Australian companies pivot towards embracing eCommerce platforms to target and access national and international markets.    

This imperative also brings opportunity as local companies will be forced to shift their focus towards broader markets that have grown rapidly and are likely to continue to do so.    

According to IBISWorld, online shopping in Australia has been growing at 14.3% over the past five years and is forecast to grow at 7.8% p.a. to reach $34.5 billion by 2023-24.   

McKinsey and Company estimate that retail sales in China were $1.5 trillion in 2019, growing at 24% p.a. This is 25% of all retail sales in China and more than the next 10 international markets combined. 

Austrade has produced valuable resources to assist companies to embrace eCommerce – available at

The Australian Government provides training and advice through its ASBAS Digital Solutions program, delivered in South Australia through the Adelaide Business Hub.

The South Australian Government Export Fundamentals Program, delivered by the Australian Industry Group, also provides access to resources and advice to support eCommerce activities. 

Register your interest in accessing these resources with an email to or contact the Export Fundamentals Advice Line on  1300 776 063

COVID-19 update for cross border e-commerce by Payoneer and Podean.

Austrade has produced valuable resources to assist companies to embrace eCommerce (including online exporting: a guide for Australian business) – available at

The Department for Trade and Investment held an insights and strategies for eCommerce webinar series in partnership with Austrade on 18 and 20 August 2020.

Watch webinar part one:

Opportunities and global trends of eCommerce, How the COVID-19 pandemic has affected eCommerce, What are the regulatory requirements when selling on cross border eCommerce , How to work with online marketplaces, How to manage your logistics when selling on cross border eCommerce.

Watch webinar part two:

How to set up your own website, How to use social media to boost your eCommerce sales, How to manage your product content online, How to localise your digital marketing content, How to manage your cross border payments

Businesses with export-ready goods or services that are made in South Australia will be able to use the funding to help establish an eCommerce presence or implement ways to drive online sales. 

The grant funding can also be used by businesses to undertake training that may assist in developing their business models, selling products online via third party platforms, or establishing eCommerce capability.  

Grant funding can is also available for commissioning digital marketing plans or purchasing online advertising/conducting email marketing campaigns.  

See the program guidelines for eligibility, eligible activities and terms and conditions.  


Am I eligible?

To be eligible organisations must:

  • Be a South Australian business that exports South Australian made goods or services
  • Have an ABN and be registered for GST
  • Be actively trading for more than 12 months
  • Have a turnover between $100,000 and $20 million
  • Be a company, sole trader, partnership, trust or incorporated association
  • Have not received funding from other Commonwealth, State or Local Government programs for the same activity.

What activities are eligible? 

Applicants may receive funding to build their capability through activities such as:  

  • Undertaking  training to develop eCommerce capability and commence online selling 
  • Consulting services such as (but not limited to) assistance with:  
    • selection of online market-places 
    • selling products/services through third party platforms such as Ali Baba, Amazon and many others 
    • order fulfillment.
  • Establishing a presence or listing SKUs or otherwise contracting to sell product through an established eCommerce platform or developing an eCommerce sales platform 
  • ICT equipment to support eCommerce activities 
  • Commissioning preparation of a digital marketing plan to drive traffic to an online store or eCommerce listings on third party platforms
  • Establishment of other online international marketing platforms 
  • Purchasing online advertising, including sending email marketing to support eCommerce activities.  

Key dates 

Applications open 19 May 2020 

Applications close 2 June 2020 

Applications must be submitted via the online application form by 5.00 pm CST on the closing date in order to be considered. 

The eCommerce Accelerator is a competitive, merit-based grant program. 

Subject to availability of funding, applications for grants may also be invited in future rounds.

Where can I find more information?  



Your questions answered

To be eligible organisations must:

  • Be a South Australian business that exports South Australian made goods or services
  • Have an ABN and be registered for GST
  • Be actively trading for more than 12 months
  • Have a turnover between $100,000 and $20 million
  • Be a company, sole trader, partnership, trust or incorporated association
  • Have not received funding from other Commonwealth, State or Local Government programs for the same activity.

Grants of up to $10,000 (excluding GST) per exporting business. Successful applicants will receive 85% up front, with 15% reimbursed on evidence of total expenditure.

Existing small to medium exporters in South Australia who will be able to build revenue by selling their products and services online into international markets.

Eligible activities associated with establishing an ecommerce presence and selling products and/or services internationally online. Refer to the Guidelines for further details.

The application is online and the process requires all fields to be completed.

Yes, but the total amount available per ABN is $10,000 (excluding GST).

Following approval, successful applicants must enter a written funding agreement with the South Australian Government and submit a tax invoice for 85% prior to 30 June 2020. On completion of the proposed activity, with evidence, a final invoice of 15% and a summary of activities undertaken, must be submitted to receive payment.

Some supporting documentation will be required for your application. Refer to the Guidelines for further details.

Yes. Employee numbers are requested to substantiate the competitive basis of merit. If no employees, enter ‘0’ in the question.

eCAP is targeting established small and medium exporters that can pivot successfully to increase export sales through ecommerce.

Annual turnover is the total ordinary income that you derive in the income year in the course of running your business.

Most recent general purpose financial statements complying with the relevant Australian accounting standard.

No, eligibility requirements are for turnover greater than $100,000 in 2018-19 or 2019‑20.

Yes, but similar activities funded by another Australian, South Australian or Local Government program are not eligible for funding under this program.

The eCommerce Accelerator Program is a competitive, merit-based grant program. Applications will be assessed in comparison to other applications.

Accordingly, an individual application is required for each cluster member so that they can be assessed on their merits in comparison with other applicants.

Lead entities in a cluster can facilitate these separate applications from their cluster members and submit their own application for their management fee (10%).

Aggregation of turnover data and estimates of future export revenues for the members of the cluster is required in the application by the lead entity; aggregation of financial statements and activities are not required.

A lead agency does not need to be an exporting business to facilitate an application on behalf of its members. However, a lead agency that also meets the criteria for eligibility may apply for funding for eligible activities. In this case a separate application should be submitted.

International inbound tourism within eCAP will be recognised as ‘export’.

Accordingly, online activities to increase direct online bookings for inbound visits by international tourists is an eligible activity under this grant program.

Please provide details for the authorised officer who will execute the grant agreement if the application is successful.