About the State Brand and I Choose SA
Yes, the brand will continue. DTTI will be managing the use of the State Brand from 1 July 2019. Those businesses already registered to use the brand can continue to do so.
- More than half of the inputs, ingredients or components of your product(s) or service(s) come from South Australia
- Your business or other headquarters are in South Australia
- More than 30 per cent of your business operations are in South Australia
- You can demonstrate to us a substantial relationship with the State of South Australia.
While DTTI now manages the State Brand, the department is not responsible for promotion of individual businesses. DTTI’s focus is on promoting the state overseas and internationally.
I Choose SA exists to encourage South Australians to choose local products and services, to help create jobs in our state. This initiative is available to South Australian owned and operated businesses, retailers that stock South Australian products and South Australian supporters. South Australian supporters are businesses that may not be South Australian, but have a significant footprint here, investing in our people and future.
The State Brand is South Australia’s logo, and it has been designed to unite our identity as a state. Once businesses are approved to use the State Brand, they can download the asset pack, and incorporate it into their marketing efforts. The brand shows they have a true connection and relationship with the state.
No, DTTI does not have a comprehensive list of South Australian companies that is available to provide to the community and businesses.
No, DTTI will not be continuing this aspect of Brand South Australia’s business offering.
No, DTTI will not be continuing the equipment rental aspect of Brand South Australia’s business offering.
Hello From SA programs will continue through Solstice Media, the South Australian company publishing InDaily, SA Life Magazine, CityMag, and The Lead South Australia. For further information contact Solstice Media
With Solstice Media taking on the Hello From SA program, that will be a discussion for them.