Department of State Development
  • State Brand

    Open the doorway to opportunity.

    If you have previously registered to use the State Brand, you do not need to register again.


State Brand

The State Brand opens the doorway to opportunity

The State Brand demonstrates that we are the central doorway to the whole country.

The Government of South Australia encourages South Australian businesses, community groups and sole traders to use the State Brand. It is a way to show that your business supports local, and encourages others to choose your business.

The more businesses that use the State Brand, the faster we’ll draw recognition to South Australia and its businesses.



Want to know more?

Phone 8303 2400 and speak to either Carly Wiese or Graham Nicol

I Choose SA is part of our State Brand

The Department for Trade and Investment will continue to take registrations for companies to use the State Brand, including as part of the I Choose SA campaign.

I Choose SA logos are part of the asset pack you have access to as part of the State Brand.

If you have already registered to use the State Brand, you do not need to register again.


I Choose SA

I Choose South Australians 

To access the I Choose South Australians logos, please register to use the State Brand. 

If you are already registered for the State Brand and would like to use the I Choose South Australians branding, email

Once you're registered, we encourage all businesses advertising for workers in South Australia to use the "I Choose South Australians" branding.

I Choose South Australians logo





Industry helping manage I Choose SA

Food South Australia and Showcase SA are helping the government to manage the I Choose SA campaign.

I Choose SA example

Showcase SA have established the I Choose SA business directory to help the SA public find locally owned and operated businesses to support. All South Australian businesses are welcome to join the directory.

See the I Choose SA Directory

Go to Food South Australia

Food South Australia is working with food and beverage businesses, retailers, festivals and events to help the industry leverage the I Choose SA campaign, including approving all artwork for campaigns.

Contact Food South Australia

Showcase SA

Showcase SA was established to continue the successful I Choose SA for industry events. 

See the full list of events




Find out more





State Brand enquiries