State Brand

Brand SA

Brand SA supports local, and celebrates all that is great about South Australia.

We’re passionate about South Australia’s incredible produce, manufacturers, services and experiences.  At home, we guide consumers towards choosing locally made or owned products.  Beyond our borders, we shine a light on the state we love and all it has to offer the world.

Brand SA also acts as a custodian of the State Brand managing registrations and driving its use within the state and on millions of products exported around the globe.

Meet Brand SA’s Board members who have been appointed to raise the profile of South Australian business products, produce, services and experiences. 

Spend Your Support

Brand SA is supporting small businesses in the Murray River regions, by encouraging South Australians to ‘buy local’ in flood-affected communities this summer.

The best way to send your support to the flood-affected Murray River regions is to spend it.

Visit for an incredible array of quality produce, award-winning wine and gin, delicious produce and unique accommodation and experience vouchers.

State Brand

The best way to cut through with South Australian consumers is to use the State Brand, because we all love supporting local. 

Register to display the State Brand


Download the Brand Guidelines

See how to incorporate the brand into your artwork.

Brand Guidelines
Download PDF | 22.3 MB

Submit your artwork for approval 

Show how you will use the State Brand assets.


You’re all set to proudly display the State Brand.

Buy State Brand merchandise

Show your support for South Australia

Want to know more?

Phone 8235 5400

Speak to Nicole Dale