The State Brand demonstrates that we are the central doorway to the whole country.
The Government of South Australia encourages South Australian businesses, community groups and sole traders to use the State Brand. It is a way to show that your business supports local, and encourages others to choose your business.
The more businesses that use the State Brand, the faster we’ll draw recognition to South Australia and its businesses.
The Department for Trade and Investment will continue to take registrations for companies to use the State Brand, including as part of the I Choose SA campaign.
I Choose SA logos are part of the asset pack you have access to as part of the State Brand.
If you have already registered to use the State Brand, you do not need to register again.
Food South Australia and Showcase SA are helping the government to manage the I Choose SA campaign.
Showcase SA have established the I Choose SA business directory to help the SA public find locally owned and operated businesses to support. All South Australian businesses are welcome to join the directory.
Food South Australia is working with food and beverage businesses, retailers, festivals and events to help the industry leverage the I Choose SA campaign, including approving all artwork for campaigns.
Showcase SA was established to continue the successful I Choose SA for industry events.