Department of State Development

17 May 2019 Investment

South Australia brand to stay as Government targets interstate and overseas markets

The South Australian Government has reaffirmed its strong commitment to the South Australia brand - with a renewed focus on interstate and international markets, and view to refresh how the state is promoted to drive economic and jobs growth.

The government-owned logo - which features a modern adaptation of the State with an open door, depicting SA as a central doorway to the nation - will remain available to any local business who wished to use it for marketing purposes.

The brand will be managed by the Department of Trade, Tourism and Investment from July 1, following the decision by the independent not-for-profit organisation, Brand SA, to cease operation at the end of the financial year.

It followed a decision by the Government, post the Joyce Review, to reallocate funds previously provided to the organisation to concentrate marketing and promotion efforts interstate and overseas.