Department of State Development
  • Tourism

    Visit. Explore. Invest.

Tourism in our state

South Australia boasts world-class food and wine, has stunning coastlines and beaches, and is attractive to visitors wanting to explore the wilderness and a vibrant city.

With South Australia’s visitor economy worth more than $7 billion, our state is experiencing significant investments across new hotels and infrastructure projects to accommodate this growing number. This is complemented by a substantial boost in air and cruise access, indicating strong business confidence.

The tourism industry has been identified as a super growth industry over the next 20 years. More visitors to South Australia mean more dollars are injected into the state’s economy and more jobs created.

The South Australian Tourism Commission is committed to growing the state’s visitor economy to $12.8 billion by 2030 – up from $7.2 billion currently – with 16,000 new tourism jobs to be created by 2030.


How we can support you

Assistance through funding


The South Australian Government has a framework for providing assistance to industry through funds including:



Here in South Australia we’re proud to have fostered a strong relationship between government, industry and academia. Over time, these key relationships have cultivated a highly-skilled workforce, developed cutting-edge research, and delivered labour costs which are around 10 per cent below the Australian average. This competitive environment supports highly profitable investments and makes South Australia a place where your business can truly innovate and grow.


Get in touch

We have experienced professionals who understand your business requirements and priorities.

Department for Trade and Investment

P +61 (8) 8303 2400

Explore opportunities for investing in South Australia's tourism sector.