Department of State Development
  • Tourism Investment

Discover South Australia’s truly remarkable tourism investment opportunities.

You can engage with some of the brightest minds in South Australia’s tourism industry from anywhere in the world and explore why global organisations are choosing to invest in South Australia, and hear about the vast range of opportunities available to become a part of one of the state’s fastest growing industries.

To learn more about how we can grow South Australia's industry, view the Tourism Sector Plan.


Watch webinar videos


Growing and resilient tourism investment destination

South Australia’s tourism visitation is growing and offers vast investment opportunities to meet this growing demand. With a government committed to growing it further to $12.8 billion by 2030, supported by a $20 million Tourism Industry Development Fund. Our continued success from a diverse and robust economy offers a resilient tourism investment destination.

A vibrant capital city with world-class events, such as the Tour Down Under and Adelaide Fringe. Unique and diverse natural assets including stunning coastlines and native experiences, such as Kangaroo Island and the River Murray International Dark Sky Reserve. Home to some of the best food and wine in the world, including 18 distinctive, internationally recognised wine regions with more than 200 cellar doors; we’re attracting major brands to the state, have booming regional tourism, plus proximity to the fast growing markets of Asia. 

Whether it be exclusive eco and native experiences or world leading premium accommodation - South Australia is increasingly seen as one of Australia’s most attractive destinations for tourism investment. Our government will work with investors and developers to provide a bespoke client management service throughout the decision-making process to invest in South Australia.

Credit Liam Pearson, Fleurieu Peninsula
Credit: Liam Pearson, Fleurieu Peninsula


Credit Ben Goode Murray River Lakes Coorong
Credit: Ben Goode, Murray River, Lakes & Coorong

Unique eco-tourism powerhouse

There is growing demand for South Australia’s distinctive and authentic eco, native and transformational experiences. Including swimming with sea lions, sharks or even schools of tuna, to one of the darkest and starriest skies in the world. In fact, we have one of only 16 certified dark sky reserves in the world - the only one in Australia.

From rivers to ocean. Cliffs and craterous mountains. Bush valleys and pink salt lakes. Lush cool to red earth vineyards. Our regions have seen continued successful sustainable tourism development and experience investment, supporting the natural environment, growing jobs and sustaining communities across South Australia.



World-class accommodation and experiences

Accor, IHG, Event Hospitality, Wyndham, Hyatt, SkyCity Entertainment and Sofitel are just some of the major world-leading brands opening or investing in South Australia, along with numerous other private organisations. From the recently opened Crowne Plaza, now the tallest building in Adelaide, to the $50 million Atura hotel at the Adelaide Airport. And in the pipeline, $140 million new Sofitel, The Westin and Hyatt. There’s also boutique premium accommodation strategically located near sporting arenas and entertainment precincts, such as the Oval Hotel and the Eos by SkyCity. And in our regions, the $45 million Bridgeport Hotel is expected to open early next year.

Credit Crowne Plaza Adelaide Adelaide
Credit: Pullman Adelaide, Adelaide


Credit CABN Isaac Freeman Fleurieu Peninsula
Credit: CABN, Isaac Freeman, Fleurieu Peninsula

Premium regional tourism investment

Accommodation, cultural and natural experiences, or conference facilities, with over 5,000 tourism operators - our regional destinations are booming and set to grow to $4 billion generated by 2025. Whether it be luxury award-winning accommodation set on a riverside cliff or cabins nestled in the hills, to the second longest permanent racetrack in the world. Or indulging your senses and staying in boutique premium accommodation surrounded by vineyards such as Wirra Wirra’s $30m project. Our regions offer incredible opportunities for economic return.


A connected ecosystem

To ensure South Australia’s tourism sector thrives, the Department for Trade and Investment works closely with the South Australian Tourism Commission to deliver investment opportunities and high-class experiences.

It also works across all levels of government, with council, Regional Development Authority and the government’s overseas offices to provide support to investors.

Our Tourism Investment team provides a bespoke client management service to investors looking to develop a tourism offering in South Australia. The team can offer facilitation introductions and engagement with stakeholders such as regulators, transport and infrastructure, training providers and are on hand to showcase the sector and all it offers.

Credit Tourism Australia Flinders Ranges Outback
Credit: Tourism Australia, Flinders Ranges & Outback



In good company

From global companies to SMEs, here are some of the recent tourism investment companies and projects that call South Australia home:

Adelaide Oval

A $610 million redevelopment of one of the most picturesque sporting grounds in the world - a 50,000-seat stadium for AFL, cricket, concerts, functions and more. Visit website

Bend Motorsport Park

$150 million award-winning and Australia's premier multi-purpose motorsport facility, located at Tailem Bend. Visit website

D’Arenberg Cube

Based in the iconic McLaren Vale, a $15 million, five-storey building set among Mourvèdre vines; featuring a wine tasting room, a virtual fermenter, a 360-degree video room and the Alternate Realities Museum. Visit website

Sofitel Hotel

A $140 million 5-star, 32-storey hotel in the heart of Adelaide CBD - featuring four food and drink venues, a pool, gym, Sofitel club lounge and will include 251 hotel rooms and 69 luxury apartments situated on the top eight floors. Visit website

The Crowne Plaza

Adelaide’s newest 5-star hotel, a $150 million project with 329 rooms and suites across 20 floors; as well as the city’s highest restaurant and a high-rise infinity pool overlooking North Terrace. Visit website

Hyatt Regency Adelaide

A $180 million, 22-storey hotel with 285 rooms, event space, market café, swimming pool, fitness facilities and rooftop bar. View website

Bridgeport Hotel

A $45 million redevelopment featuring a modern six-storey hotel building in Murray Bridge.



Let's talk

If you are interested in investing in South Australia contact

Taliessin Reaburn
Director Tourism
Department for Trade and Investment
Phone +61 435 319 244

Explore opportunities for investing in South Australia's tourism sector.

Help us showcase South Australia to the world

We need your help to let the world know the tourism industries capabilities we have in South Australia.

We’ve prepared a promotion pack featuring social tiles and email headers.

Please spread them far and wide.