Department of State Development
  • Robern Menz case study

I Choose SA delivers biggest ever spike in FruChocs sales


"This is the most successful campaign we've been part of in recent years"
Polly Love, Marketing Manager, Robern Menz


Robern Menz products are iconic in South Australia. From the well-loved FruChocs to Violet Crumble, Crown Mints, JeliChocs to the much-anticipated re-launch of the Polly Waffle. Every South Australian has their favourite product. This makes a perfect match between the I Choose SA campaign and this fourth-generation family owned business.

The company actively leverages the I Choose SA message at every opportunity. Featuring I Choose SA stickers on in-store promotional stands, promoting the messaging via social media platforms, adapting it into radio adverts, and even including #ichoosesa on their Adelaide Oval LED signage during Port Adelaide Football Club home games. 

“We had the largest spike in the history of FruChoc sales during an I Choose SA campaign at Coles in 2019” says Polly Love, Marketing Manager. “This is now the most successful campaign we have been part of in recent years, with sales surpassing even those on FruChocs Appreciation Day!”

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