Brand SA Advisory Board

Brand SA Advisory Board appointed to showcase South Australia to the world


A new Advisory Board of leading South Australian identities has been appointed to support the re-established Brand SA in raising the profile of South Australian business products, produce, services and experiences.

The Board will provide high-level advice and champion Brand SA’s mission, to protect and strengthen the reputation of brand South Australia, and positively guide consumer choices to buy South Australian. 
The new Board members come from sectors including business and entrepreneurship, food and beverage, media, tourism and the arts, and bring with them a wealth of knowledge, skills and industry expertise. 

Meet Brand SA’s Board members

Jane Jeffreys – Chairperson 
Jane Jeffreys is an experienced company director, and current Managing Director of her own national consulting firm, Jane Jeffreys Consulting. Jane brings more than 30 years of experience working at Executive, CEO and Board level at local iconic organisations including the South Australian Tourism Commission.

Callum Hann – Member 
Callum Hann is a food entrepreneur, owner of local restaurant eleven and Director of Sprout and Dietary Hawk. He has experience in the use of South Australia’s premium food and wine in the hospitality sector.

Rebecca Morse – Member 
Rebecca Morse is a well-known presenter on SAFM and a social media influencer. She provides publicity for South Australian brands through established platforms and is followed as a trusted South Australian identity.

Jade Torres – Member  
Jade Torres is the Director of Pwerle Aboriginal Art Gallery and proud Alyawarre woman and artist. She is a Brand Ambassador and was featured in Elle Magazine as one of Vogue’s Game Changers of 2018.

George Georgiadis – Member 
George Georgiadis is the Co-founder and Managing Director of Never Never Distilling Co. George brings a wealth of knowledge from his previous experience in the finance sector as well as his current role in the start-up/small business sector and exporting into new markets.

Franklin dos Santos – Member 
Franklin dos Santos is the Chief Executive Officer of Foodland Supermarkets Australia and has extensive knowledge in premium food and wine and domestic consumption of South Australian goods.